Author: Imogen Aldridge

10 Tips For Buying Art Online

If you're new to collecting art, or just want to brush up on your knowledge before your next purchase, check out our 10 tips for buying art online. We know that taking the leap and purchasing a work of art can sometimes be daunting. From research, to framing and sizing, our tips will help you grow your collection, trust your taste, and discover the best ways to buy art online.

1. Get to know what you’re buying

When you're first diving into the world of art collecting, the vocabulary used can be slightly overwhelming. Brush up on key terms like Limited Editions, paper types and finishes so you know exactly what you’re buying. An open edition giclée and a limited edition screen print are very different, but may look similar to the untrained eye.

2. Research the artist

Every artist is different and will have a personal story with their work. Researching their style and visual development will bring understanding and value to the artwork you are considering. Understanding the motives behind the artist's work also makes the entire art collecting process more personal, helping to create an emotional connection between yourself and your new print.

 

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3. Where is the artwork going? 

Are you after a square, portrait or landscape piece? How big does it need to be? How is the room decorated? If you have other artworks on the wall already, you may want to think about the way the new work is going to interact with your existing pieces. Do you want a complementary artwork, or a contrasting one? Our article on how to design a gallery wall will provide you with all the tips you need to create a perfect cohesive selection of artworks.

4. Be open

There’s so many different styles out there, it can be hard to choose a single 'type'. Browse around, using categories and filters to hone your budget and tastes. It's always best to have an open mind - you might be surprised with what catches your eye.

5. Consider newer artists

Big name artists can attract big money. However, supporting an emerging artist could secure you a similar style of work at a much lower price. We are constantly working with new artists, and our New In collection is the perfect way to keep track of the amazing new talent we are introducing each week.

 

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6. Buy what you love

It’s difficult to know whether artwork will increase in value, so it’s always best to purchase for your own pleasure and enjoyment first. Trust your instincts, and go with what will make you happy, not what will could be more valuable in years to come.

7. Consider framing

Framing protects your print against damage. If purchasing a piece to put on your wall, purchase framing at the same time to have your piece professionally handled and framed. The added bonus is that you can take your stunning new artwork straight out of the box and hang it the wall immediately.

8. Pay attention to size

Getting an idea of size and scale can be difficult online with a 20 x 20cm piece looking similar to a 80 x 80cm when viewed on a screen. We list paper sizes for all our pieces and provide mock-ups where possible. This is also where a tape measure comes in handy - always make sure to measure up the space where you are planning for your new artwork to go. There's nothing worse than purchasing a new artwork that doesn't fit. Our article on how to position and hang art is the solution to all of your wall hanging worries.

 

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9. Don’t be afraid to ask

If you have any questions, don't worry. Our experienced customer service team is always happy to help with any questions that you may have about your purchase or an artwork you are considering.

10. Make your collection personal

There are no rules for pairing artworks in a room, or for building a collection. Every piece can show off a different side of your style. Don't be afraid to step out of your comfort zone.

Now you have the knowledge to successfully buy art online, browse our Curated Collections and find the perfect artwork for your home.

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Wobbly by Erwin Wurm
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Off You Pop by Louise Nordh
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SODA

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Limited edition of 45

Wash the Blues Away by Charlie Haydn Taylor
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Wash the Blues Away from £150

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Joe Webb

50 x 70cm

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Fresh £200

Hannah Adamaszek

60 x 75.5cm

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33 x 36cm

Limited edition of 20

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Gavin Dobson

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