James Ame is a modern day pop artist with a background in graphic arts, innovation and advertising. Ame72 is probably best known for his use of Lego stencils to create thought provoking and humorous images reflecting life in today's society. At the young age of 5, his family TV died and his father decided there and then, no more TV set, hence, his early childhood was spent playing with LEGO and painting, not watching TV.
His LEGO street art let to a collaboration with LEGO to create a Limited Edition Art Set made of 149 LEGO bricks. Instead of just hanging on the wall, the customer could re-arrange the front design to create a different artwork. Thus, his works have gained a diverse following of collectors, from adult Lego fans to Hollywood movie stars, Royalty and the even the discernible collector who prefers to remove works from the street.
In his art, Ame72 uses an eclectic mix of style, colour and technique as a means to transmit messages and humour towards society’s characteristics, reflecting, amongst other things, environmental awareness, economic abundance, consumerism & commercialisation. He has developed a style which is a creative mix of Urban, Contemporary and Pop Art.