Simon Freeborough is a contemporary printmaker and artist, living and working in London. Born in New Zealand, Freeborough was raised in Kent and studied art, illustration and photography at college, before embarking on a career as a leading Creative Director. His work explores the disposable - and often only surface - trimmings of our contemporary, capitalist-driven society, transforming them into lasting objects of visual admiration. Conceptually powerful, Freeborough’s aesthetic questions the fine line between artistic practice and consumer branding, blazing the trail of the Pop-Art torch into the twenty-first century. From Chanel to Dom Perignon, his work is about our fraught relationship with luxury and indulgence, always asking where creativity fits into money-oriented cultures. Freeborough is part of the West London Art Factory Collective and has exhibited his work across London.