‘Pure Transparency’ is a Screen Print by contemporary artist Simon Freeborough. Printed onto 410gsm Somerset Satin Paper, the print is from a limited edition of 15 and is signed and numbered by the artist.
Simon Freeborough’s work explores the disposable trimmings of contemporary, capitalist-driven society, transforming them into lasting objects of visual admiration while always questioning the fine line between artistic practice and consumer branding.
‘Pure Transparency’ depicts the ever-iconic Coco Chanel perfume bottle, set boldly against a white background. Freeborough has covered the classic casing in striking, colourful prints: zig-zags intersect with camo designs in shades of grey, soft-pink, and iridescent silver for a beautiful aesthetic. Hand applied rose gold leaf surrounds the label, producing a subtle but decadent shimmer.
A thoughtful comment on our fraught relationship with luxury and indulgence, Freeborough opens out the question of where creativity fits in our money-oriented culture, in this compelling and visually arresting limited edition print.