‘Defence of the Inanimate - Diet Coke Can’ is a Giclée print by iconic artist Anthony ‘H’ Haylock. Printed onto 300gsm Somerset Photo Satin paper, the print is from a limited edition of 50 and is signed by the artist.
Antony ‘H’ Haylock knows how to have a little fun with art. His work centres around iconic, inanimate objects which, as he says, contain “the power to evoke an emotion, a memory, a visual time stamp.” H’s prints artfully blend high impact compositional technique with tongue-in-cheek wit to produce an appealing aesthetic. The ‘Defence of the Inanimate’ series - inspired by a childhood book in which inanimate objects come to life - deftly showcases H’s artistic approach, blending pop-art themes and styles with fine art skills and a penchant for word play. ‘Defence of the Inanimate - Diet Coke Can’ is H’s attack on the diet food industry, a market which he claims to be oxymoronic in its attempt to aid weight loss. H has printed the familiar silver Diet Coke can onto an off-white background and replaced its slogan with the words ‘Ain’t Magic!’ to express his disillusion. The final result is not only beautiful, with its bold pop-art aesthetic, but witty and provocative: an imaginative take on art’s relationship to consumerism for the twenty-first century.