Start Your Art Collection in articles from the artzine on artrepublic.comNow is a great time to begin collecting art. It is just one of the most fun experiences you could have and as you’ll see it doesn’t have to cost a fortune to get going so start you art collection today. Not only can art be an investment but it can also in be an enjoyable experience in the form of collecting, watching artists flourish and attending exhibitions and art fairs; buying art is an experience and not one that ends quickly. Couple this with financial incentive schemes such the Art Council’s Own Art and suddenly wanting can be transformed into the reality of owning a piece of affordable contemporary art; even with the purse strings tightened. Here is artrepublic Soho’s current pick of great, affordable starter pieces if you are looking to put something aside, begin a collection or just do something fun and more interesting with your money that is not too much of a gamble. There is only one strict rule to abide by…only buy it if you like it. Imbue – Heart of Gold (original) & Pinky – Love (original) If you are looking to begin a collection and do not want to jump straight in at the financial deep end, then purchasing younger, up-and coming artists originals can be a great way to start. Originals will always be in demand because of the often unique nature of them. The sky is limit with originals…even Picasso sold his paintings for peanuts at some stage. It is the element of time that is on your side. These pieces, for example, from Imbue and Pinky are part of a new body of work, some of which has already sold, that is affordable, attractive and are well made. Damien Hirst – Small Butterflies Most Hirst works can set you back a sizable sum, which is fine, he is an established artist. This is the perception that is attached to Hirst’s name. Not so with these. They are only £2250 (£2000 is eligible for Own Art scheme), hand signed and there are only 75 produced of each colour butterfly in the world. These are beautiful little pieces from one of the biggest contemporary artists on the planet. Blake is truly a legend in the art world, especially the British scene, and this brings us to another element to investing and/or collecting in art: the name. Whereas purchasing up-and-coming artists is relatively cheaper (you are paying for a more unknown) a name is often more of a guarantee for the work to hold its value. Blake is probably the best artist on the market for this. His work is very popular, people just want to have it on their wall and he is a very well established artist. We have a huge range or work by Peter Blake in our London gallery to suite a variety of budgets. In all, if you buy what you like and hang it on your wall because you like it then as a collector you cannot go wrong. As a well established gallery for nearly 20 years we are well placed to offer advice and help make an informed decision. If you are interested in this article and would like to know further information or to enquire about other works and artists we have in the gallery call +44 (0)20 7240 7909 or email soho@artrepublic.com Return to our London section 
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